Strategy…
I am almost done with my “The Ten Day MBA” book. (I know, I know, I’ve been reading this book for like 2 monthes. I AM A SLOW READER, OK!!!) I just finished the chapter on strategy. MAN, that was the funnest chapter in the book! In short, it’s a chapter on how companies compete with each other. Here’s a snippet of the chapter…
In 1994, Quaker Oats bought Snapple to complement its Gatoratde sports drink. Quaker’s analysts thought that its powerful distribution system, shared manufacturing, and economies of scale could vault this New Age beverage to new heights of sales and profitability. However, Coke and Pepsi both aggressively entered the market with lowered priced Lipton and Nestea tea drinks. Coke’s Fruitopia brand attacked Snapple at the high end as well. By 1997, Snapples’s sales collapsed. To cut their losses Quaker took a $1.4 billion loss and sold the company.
It’s like watching a basketball game…
Kobe has the ball. The Bulls send a double team and forces a turnover. Bulls score…
Speaking of basketball, I should go watch the Lakers vs Bulls game I tivo-ed. GO LAKERS!
EDIT: Lakers lost another close game
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